The brief:

Design a logo and marketing postcards for a new Yoga business.

The process:

Following an initial conversation with Helen, I created a handful of logo options based on Helen’s likes and dislikes. Having discussed the initial ideas, Helen and I settled on the logo to take forward. I worked on refining that idea and again created two/three variations on the theme for Helen to choose from. Once the logo was finalised, I worked on incorporating it into marketing postcards for print and online collateral of social media use such as Instagram and Facebook.

The solution:

A simple, effective logo with an eye-catching design and flexibility to use across digital and print media.

Find out more about my design services here.