The brief:

Design the branding and event stationery for ‘Nidderdale in the City’ - a child friendly event celebrating all things rural held at Kirkstall Abbey in Leeds.

The brief: Create event stationery to attract children to a rural event held in the city.

The process:

An initial meeting with Liz from the Upper Nidderdale Landscape Partnership allowed us to talk through the aims and outcomes of the festival. Following the meeting, I created a handful of sketch designs from which Liz chose her preferred option. Once the style was chosen, I worked on the colours and detail to create posters, flyers and social media banners for the event.

The solution:

A hand-drawn, bold and colourful design featuring all the main attractions of the day in cartoon style.